I Am This Land

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  1. THE WINNERS ARE...
  2. Thank you to all that made a video on diversity using the phrase "I AM THIS LAND"
  3. Prizes include $2500, Activision games, 1-Day internship at SPIN Magazine, and more!

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A Break Through Campaign

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Thank you for all your entries and thoughtful comments.

In addition to #of votes, videos are being judged on:
• Overall impact – (positive message about diversity, story-telling, feeling we’re left with after watching)
• Creativity
 – Use your imagination and be creative in how participants use the words, I AM THIS LAND
• Use of visuals – (photos, video effects, b-roll)

I Am This Land (Blacklight)

Dave S.

Rochester, NY

This is our entry for the “I Am This Land” contest. It is a parody of “Twilight” and tells a great story about how some people act toward those of different races. We hope you enjoy!

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I am this land

Gola T.

Rainbow City, AL

My video covers what I think of when I think of the United States. I did it from a third person aspect as putting myself in my country’s shoes and what my country tells me it is, not what I say it is even if I do agree with it.

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Diversity Is Natural

Aim D.

Chandler, AZ

We climb a mountain and decide to use it as the setting for our entry.

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iamthisland

Johnathon K.

Charleston, SC

iamthisland is a video made by Matthew Kane a 4 year old, who addresses racism and humanity. One world, One People everyone is equal.

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Hungry for Diversity

Todd L.

Los Angeles, CA

If everything and everyone were the same, life would be a pretty mundane and tasteless experience.

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The American Dream!

Suhir P.

Belle Mead, NJ

Who is this land? Keep your hopes high. Learn from the past and present and envision great things for the future. It is your land as much as mine. We are this land.

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A Hand for Change

Beth L.

Sherman Oaks, CA

A small change in perception has the potential to change the world.

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Many Languages, One America

Mushtaq D.

Hilliard, OH

Diversity is our commonality, without it this world would be culture-less, language-less and over all taste-less. Let us celebrate our differences.

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I’m Coming Out

Eliyas Q.

Jersey City, NJ

A young boy decides he is going to come out and tell his parents he’s gay. He assumes his parents are not going to accept the fact. He prepares himself for the worse.

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I AM THIS LAND // Promo // Motion Graphics Video

Jordie C.

Enschede, SC

Motion graphics video promo for I AM THIS LAND.

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User Videos

Role Call

Role Call

Dillon P.

Queens, NY

“What are you?”

“What are you?”

Genevieve L.

Seattle, WA

Stirring the Melting Pot

Stirring the Melting Pot

Ruwan A.

Columbia, MD

We are Tarrant, We are beautiful!

We are Tarrant, We are beautiful!

Gail Harper Y.

Birmingham, AL

View All

Listen

Listen

Luke M.

Fenton, MI

Role Call

Role Call

Dillon P.

Queens, NY

Many Languages, One America

Many Languages, One America

Mushtaq D.

Hilliard, OH

I’m Coming Out

I’m Coming Out

Eliyas Q.

Jersey City, NJ

AMERICAN GIRL

AMERICAN GIRL

Eliyas Q.

Jersey City, NJ

View All

Meet the Judges

John Jackson

Vice President of Social Responsibility at MTV Networks

John is the Vice President of Social Responsibility at MTV Networks International where he develops strategy and partnerships across MTV International’s social responsibility campaigns. Prior to his work at MTV, John was a founder and Director of the Burma Campaign UK, an award-winning organization that promotes human rights, democracy and development in Burma. He has been involved in major international ...

Maria Hinojosa

Award-winning Journalist and Author

Award-winning journalist and author Maria Hinojosa is managing editor and host of Latino USA. In addition to hosting each week’s show, Hinojosa is the senior correspondent for the Emmy Award -winning PBS newsmagazine NOW. Before joining NOW, Hinojosa was the urban affairs correspondent for CNN. Prior to joining CNN, Hinojosa spent six years as a New York-based correspondent for NPR.

Throughout ...

Sharon Jones

Singer and Performer, Sharon Jones and the Dap-Kings

Sharon Jones and the Dap-Kings have come a long way since their humble beginnings nearly a decade ago. Steeped within the gilded and gritty sounds of gospel, soul and funk, this nine-piece Brooklyn collective has continued to electrify fans, disc jockeys, critics, record collectors, and bloggers the world-over with their authentic, heart-felt sound. The authenticity clearly demonstrated on ...

Malcolm Campbell

Publisher of SPIN Magazine

Malcolm Campbell is the Publisher of SPIN Media, where he has been part of the McEvoy management team since February 2006. Prior to his current stint with SPIN, he was Group Publisher of Vice Media, and prior to that, Launch Publisher of Blender magazine, which won various awards, including Ad Week’s “Launch of the Year” and “The Best Magazine In ...

Liz Friedlander

Music Video Director

Originally from New York, Liz Friedlander studied at the Drama Conservatory School at Carnegie Mellon in Pennsylvania. She then attended the University of California Santa Cruz, followed by the UCLA Film School, where she graduated as the valedictorian of her class and won the prestigious Frank S. Glicksman Award for her short film Eleven-Twenty.

More Judges

I AM THIS LAND News

March 1, 2011

Winners are in!  See above for list of all winners and watch our interview with our top winner - Flushing International High School in Flushing, Queens for "Role Call!"

January 6, 2011

Check out our interview with Emily May, Executive Director of Hollaback! The org is an I AM THIS LAND contest partner and are leading the movement to end street harassment.

January 5, 2011

Happy New Years! Check out an interview with the I AM THIS LAND producer on The WITNESS blog!

December 15, 2010

Read our 11 for '11: Eleven ways to fight for human rights and social justice in 2011

December 14, 2010

Check out our interview with Julie Zeilinger, teen blogger, founder of The F-Bomb and I AM THIS LAND judge.

December 02, 2010

Check out our interview in NRI on I AM THIS LAND and find out a tip to winning.

November 29, 2010

Read our first in the I AM THIS LAND interview series.  We hope to share with you what our contest partners are doing to uplift diversity.   Check our our first with Maegan la Mala Ortiz, Managing Editor and Co-Publisher of Vivirlatino, a daily publication, featuring news, analysis and opinions about Latino politics and culture.

November 17, 2010

Our partners are giving us a lot of love - check out two great posts from HeadCount and Latina Lista!

November 16, 2010

NEW! Activision, video game powerhouse behind hit Guitar Hero that has been known to make everyone feel like a rock star, has become a I AM THIS LAND partner! Enter to win a DJ HeroGuitar Hero and Band Hero! We’re excited to have Activision on board!

November 16, 2010

Human rights org, Breakthrough, launches I AM THIS LAND! We're looking for videos (give us goosebumps) using the words I AM THIS LAND and share your hopes for diversity and acceptance in the U.S.


Read more

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